Amphibian and Reptile Conservancy (ARC) is an incredible organization with on-the-ground conservation initiatives across the U.S. They prioritize the restoration and protection in areas they identify and call "PARCAs”, Priority Amphibian and Reptile Conservation Areas. Their place-based approach is effective and grueling, and the majority of their work is conducted in the field.

Wonder for Wildlife partnered with ARC to increase their brand awareness and grow their following through Instagram Reels. Over the course of the partnership, ARC's Instagram grew from 3,600 to 45,000+ followers in 8 months, achieving a 1,148% follower increase during the contract period.

We focused on creating shareable content that amplified their brand voice and brand awareness, resulting in Likes, Shares, and Follows being the primary audience interactions while consistently aligning all content with ARC's brand voice and mission and incorporating trends, popular audios, and compelling storytelling techniques.