SEA LIFE Charlotte-Concord wanted to reach their local audience with content that highlighted some of the activities and amenities available at their aquarium. This tucked-away facility has a lot to offer, from a follow-along stamp passport to a touch pool filled with chocolate chip sea stars (Protoreaster nodosus). In the advertisement created for them, we highlighted their many interactive activities, the size and cleanliness of their habitats, and their impressive accreditation from the Association of Zoos and Aquariums (AZA).